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Customer Relationship Management
Introduction | Course Aims | Course Structure |
Opportunities for Graduate


SBM Students

Course Structure

Year 1
Year 2
Year 3

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Year One
BM0002
Accounting for Assets
BM0003
Principles of Accounting
BM0007
Microeconomics
BM0008
Macroeconomics
BM0011
Statistical Theory for Business
BM0012
Statistical Methods for Business
BM0016
Principles of Management
BM0019
Principles of Marketing
BM0022
Effective Writing Skills
BM0701
Effective Oral Communication
BM0702
Internet & Web Technologies
BM0703
Business Software Applications

 

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Year Two
BM0052
Business Finance
BM0075
Essentials of Financial & Management Accounting
BM0078
Marketing Management
BM0084
Teaching Enterprise Project*
BM0085
Introduction to Business Process & Project Management
BM0086
Customer Service & Personal Presentation
BM0450
Essentials of Customer Relationship Management
BM0741
ICT Applications for Business
BM0742
Business Law
BM0292-298
Complementary Electives
(to be offered in Year 2)
BM9865
National Education
*These modules will be taught on a hands-on basis whilst students are attached to various business centres for a period of 24 weeks as part of the Teaching Enterprise Project.


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Year Three
BM0055
Human Resource Management & Practices
BM0165
Industrial Placement Programme
BM0180
International Business
BM0185
Entrepreneurship
BM0280 Integrated Marketing Communications
BM0283
Perosnal Selling & Negotiation Skills
BM0284
Marketing Research
BM0383
Contact Centre Management
BM0386 Services Marketing Management
BM0453 Principles and Practices of Customer Relationship Management
BM0451
Customer Behaviour
BM0623
Public Relations & Communications Management
BM0771
Quality Management

 

Last updated on 01 Dec 2008 by Fuan Poh Wai

 



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