Introduction

The competitive dynamics within the business landscape are changing rapidly and this has created a new playing field in Singapore and globally. Over the next decade, the economic landscape in the Middle East looks set to change dramatically, while Asia will continue to surge, led by the re-emergence of China and India and a revitalised ASEAN. The growing interaction and awareness between the two regions have seen Singapore businesses increasingly involved in China, India, ASEAN and the Middle East. As Singapore continues to gain prominence as an international business centre well-placed to ride on this wave of economic transformation, there will always be a demand for professionals in the areas of Business Management, Human Resource, Supply Chain, Retail and Customer Relationship Management.

This programme is designed to develop graduates with a solid foundation in broad-based areas of business management with strong entrepreneurial skills and ICT based learning application taking centre-stage.

Students can choose from one of the following four Options:

" Customer Relationship Management (CRM)
" Human Resource Management (HRM)
" Retail Management (RM)
" Supply Chain Management (SCM)

Students from the Diploma in Business Management taking CRM, HRM, RM, or SCM options undergo a compulsory Teaching Enterprise Project (TEP) attachment. The TEP provides students with opportunities to integrate their classroom knowledge with hands-on learning in a real business environment. TEP is also designed to enhance entrepreneurship development of our students. The TEP is complemented by an 11-week industrial placement programme where students are attached to public and private sector organisations