• provide students with a comprehensive broad-based business education through carefully selected core business modules and an understanding of business process development and operation;
• provide an adequate level of specialisation through careful selection and phasing of specialized modules in related marketing studies within the course;
• enable total student development through a value-added education, training and other capabilities development including developing an entrepreneurial mindset;
• train and develop students in a practice-oriented learning environment such as our unique Teaching Enterprise Project (TEP), industrial placement programmes and case study-based learning;
• enable student to develop essential life-long skills such as creative thinking, problem-solving and analytical abilities, communication, interpersonal and IT skills; and
• develop students with a regional and global mindset who can contribute productively in a borderless business world.

Last updated on 01 Dec 2008 by Fuan Poh Wai