• provide students with a broad-based education in media studies with a strong business perspective;
• provide students with creative media production management skills in the areas of TV and Print, from conceptualization to post-production;
• equip students with knowledge to start, develop and manage media businesses;
• enable students to manage media projects, supervised by lecturers with extensive industry experience, during the one semester TEP programme;
• provide students with the experience in managing a campus TV network - from programme acquisition and scheduling, developing and executing promotion campaigns to marketing TV airtime to industry clients;
• immerse students in a one semester internship programme with leading media companies to give them working experience in the industry.
  

Last updated on 04 May 2008 by Fuan Poh Wai