If you are someone who is intrigued by the amazing world of branding, advertising and promotions and often ponder over how amazing advertisements are created or how some brands are larger than life. Then, let our Diploma in Marketing answers all your queries and build a firm foundation for your future marketing career!

Our Diploma in Marketing helps students develop critical insights into an organisation's marketing efforts by learning how marketing REALLY works. The course teaches the students to understand how companies can effectively position themselves to create the desired image in the minds of their target customers. Apart from the established principles of marketing, students will also receive training in emerging areas such as consumer behaviour, integrated marketing communications, brand management and new media marketing.

The Diploma in Marketing strives to build business leaders, entrepreneurs and professional marketers of the future. Talent enhancement programmes, university attachments, overseas exposure, student leadership opportunities as well as personal mentors are made available to develop each student to their full potential. As a result, our graduates are well rewarded, better prepared to face their future careers and tends to be in strong demand during all economic conditions.

Another unique aspect of our diploma lies in our Teaching Enterprise Project (TEP). TEP develops practical and lifelong skills in operational business processes. Through the group projects and attachments at the various TEP stopovers, such as Marketing Services Centre, the CRM Call Centre and other client-based project centres, students will be able to hone their interpersonal skills and develop critical thinking and problem solving skills. This will greatly augment their ability to address and resolve issues through critical thinking, analysis and action in future.

To further supplement their learning experiences, students would also go through an industrial placement programme which aims to provide them with valuable real-life and professional exposure in the real world of work. Overseas student exchange and industry placement programmes are also available to enhance our students' learning experience and mobility in their future careers.

In a nutshell, with our Diploma in Marketing, you will be a well-trained marketing specialist with a passion and aptitude to drive businesses to greater heights.

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Last updated on 01 Dec 2008 by Fuan Poh Wai