Introduction

Singapore is well-poised to benefit from the strong growth in Asia Pacific's media and entertainment industry. The local media industry is making good progress in the global arena and the Media Development Authority continues to build on this momentum to grow the industry further. Singapore is also ideally positioned as a regional media hub for Asian content to be showcased to international media players, and for non-Asian content to be distributed to a growing Asian market. There will be an increase in demand for creative professionals with business acumen and a good understanding of the local and global media industry.

The Diploma in Media Studies and Management, designed and developed by the School of Business Management in close collaboration with MDA and leading industry practitioners, aims to meet the new manpower needs of the media industry.

The course will produce graduates who are not only creative and media savvy but also entrepreneurial and business-focused. The curriculum includes the Teaching Enterprise Project (TEP), a one semester hands-on training programme that exposes students to TV and Print production projects, programming and management of a campus TV network and industry-driven projects. TEP is complemented by one semester of Industrial Placement Programme (IPP) where students are attached to leading media organisations in Singapore, and possibly in the region, to gain work experience.

Last updated on 04 May 2008 by Fuan Poh Wai