Sport commands considerable international prominence and appeal. In Singapore, the government has similarly recognised the full potential and economic significance of elite sport, sporting culture and sports business to gear itself to be the focal city in Asia for the business of sports. According to a recent global study cited by the Singapore Sports Council, the booming sports market in the Asia Pacific region is expected to flourish up to an estimated total value of over $17 billion by 2010. In this context, sport and wellness organisations have made it clear that they require qualified managers and practitioners to administer and promote their affairs and capitalise on the lucrative sports scene.

Not only will tomorrow's sport managers and executives be sports enthusiasts, they will need to be individuals with competent knowledge and professional acumen in business management, governance and service quality. This orientation is particularly important given the focus on transparency and financial accountability in the public sector, global expansion and spirited competition in the commercial world, and the emergent interdependence and assertiveness of practitioners in the voluntary corps.

The Diploma in Sport & Wellness Management was devised to reflect the increasing requirements for a greater business orientation in the sport and leisure industry. The course provides students with a broad-based knowledge of business management priorities that is framed by specialised sport and wellness modules. The specialised knowledge encompasses wide-ranging topics such as country club and facility management, workplace health promotion, personal fitness leadership and leisure industries.

Unique to NYP is the Teaching Enterprise Project (TEP) training whereby students gain practical hands-on learning and exposure in various management and operational business aspects, including the attachment in the "Body Watch", a fitness centre in NYP, operated by students and staff from the School of Business Management. Through group work, projects and execution of real-life events, students get to apply their technical knowledge while developing capabilities in sport management skills. An 11-week industry attachment complements the 6-month TEP stint.

Last updated on 01 Dec 2008 by Fuan Poh Wai