Introduction | Course Aims | Career Prospects | Further Studies
Entry Requirements | Course Structure

Introduction

In the ever dynamic business world, IT professionals are expected to play a more strategically focused role in companies. Companies leverage on the innovative use of IT in marketing and advertising, customer relationship management, business to business transactions and business intelligence to gain strong competitive advantages. The Diploma in Business Informatics is a premium course that is specially designed to offer the best of both worlds of IT plus Business. The course offers a BI-focused curriculum that integrates both business concepts and IT expertise in driving total business strategy.

In a progressive and integrative approach, through hands-on projects and case studies, students will learn how business concepts and IT complement each other in successful business innovations. Students will learn sales & marketing, accounting, finance, management principles, interactive web applications and object-oriented software development.  They will also discover the best practices in IT and business and be ready to excel in the following focus areas:

• IT and Entrepreneurship
• E-Business Development and Management
• Internet Marketing and Customer Relationship Management
• Web Services and IT Security Management

Through hands-on projects and case studies, students learn how Business and IT complement each other in successful business innovations that drive new businesses in the globalised world. The flexibility of the course allows students to specialise in either the Business or IT discipline to increase their attractiveness to prospective employers and their chances for further studies. Upon completion of the course, students will secure a niche position to drive a new generation of businesses with IT and innovative services, to meet demands, build brands, foster growth and engage customers in today’s globalised world.

The value-added ITplus+ learning experience for students is enhanced through:

• a full-time industry project to sharpen your technical expertise, business acumen and project management skills
• local or overseas industrial attachment to gain real-life work experience and industry exposure
• overseas immersion opportunities to expand cultural and business knowledge with a global mindset

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Last updated on 12-Nov-2009 by Teo Lay Tin