Rolls-Royce VR Experience Made In NYP
School of Interactive & Digital Media Published on 13 Apr 2017

From left: SIDM's Assistant Manager Leong Chee Loong, students Kevin Lau, Shazana Yazid, Rachael Ng, Valery Seng, Izz Irfan Sahlan, and SIDM Manager Raymond Tay worked with Rolls-Royce Motor Cars to create VR experiences for Rolls-Royce customers in Singapore. 


Customers of Rolls-Royce cars can today immerse themselves in a Virtual Reality (VR) experience - thanks to great works by NYP students. The super-luxury brand chose to work with NYP in a first-of-its-kind collaboration with an institute of higher learning here.

Nine groups of students from the School of Interactive & Digital Media (SIDM) were invited to create a simulated world that could offer potential customers a glimpse of Rolls-Royce's signature service through immersive 360-degree motion graphics videos. Eventually, two of the projects were chosen and they can now be viewed using VR headsets at the marque's Leng Kee Road showroom.

The NYP project helps Rolls-Royce customers create personal touches on their cars through the VR experience. Rolls-Royce Motor Cars is offering the experience to customers in Singapore from April 2017, and the rest of Asia Pacific from June 2017.