Retail Analytics with Splunk
School of Information Technology
Published on 08 Dec 2017
Mr Andy Choy (second from right), regional sales manager from Splunk, presenting the prizes to the happy winners.
The annual Splunk challenge by SIT took on a retail slant this year. With more retailers tapping on technologies to improve their business processes, IT is set to play a prominent role in stores. Splunk - a platform for operation intelligence that collects, indexes and harnesses real-time data generated by applications, systems and infrastructure to provide data analysis and visualization - can lead the way in these efforts.
To test if our students are well-equipped to handle this, they were given machine data of a fictitious donut store. Machine data holds a wealth of timely and relevant business insights. Students then had to analyse the data and come up with visually-appealing charts and graphs. After six hours of data-crunching, SEG student Manzel Joseph Seet emerged the champion. His prize? A MacBook Air. Fellow poly mates from SIT - Tan Jing Zhi and Ang Guang Yao - took second and third placings and scored an iPad Pro and an iWatch respectively. All prizes were sponsored by Splunk Inc.