Customer Relations & Service Management

Diploma in Business Management (C94) - Customer Relations and Service Management Specialisation

Course Introduction

Singapore is fast emerging as a services-driven economy and is also aiming to position itself as a leading provider in the tourism, hospitality, healthcare, telecommunications, retail and banking & financial services sectors, both regionally and globally. These are sectors that need a strong CRM focus for business sustainability and growth.

The demand for people with abilities in managing customer service and nurturing customer relationships is ever inceasing.  Organisations are developing their own CRM units and CRM executives are in growing demand.

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Course Aims

Customer Relations & Service Management is about knowing your customer – not only what he wants but what he really needs. Through this specialisation, students learn to manage customers for a long-term relationship leading to increased market share, revenue and profitability for the organisation.

Duration: 3 academic years on a full-time basis

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Opportunities for Graduate 

With a Diploma in Business Management, you will be highly sought-after in all areas of business and across all industries. You can pursue a dynamic and rewarding career as a/an:

• Customer Relationship Executive / Manager

• Customer Service Executive

• Business Development Executive

• Relationship Manager

• Contact Centre Professional

• Marketing Executive

• Public Relations Executive

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