Event Management

Diploma in Business Management (C94) - Event Management Specialisation

Course Introduction

The potential for Event Management growth is immense; growth includes not only the local market but also increasing opportunities in the region.

The event management industry provides an opportunity for unleashing one’s creativity, an exciting profession for anyone with a passion for the planning and organising of events.

Taking this option will not only provide you with business competence in the area of event management, it will also value-add to the other specialisations you are taking and provide you opportunities to take on expanded roles in diversified business sectors.

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Course Aims

This specialisation covers the full spectrum of Event Management from conceptualisation of the event programme to project management and after event services. It develops students’ ability to conceptutalise and present an effective presentation to successfully close events deals. Students will also learn event branding, managing sponsorships and working with the stakeholders for international and local scale events.

Duration: 3 academic years on a full-time basis

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Opportunities for Graduate

With a Diploma in Business Management, you will be highly sought-after in all areas of business and across all industries.

You can pursue a dynamic and rewarding career as a/an:

• Event Management Executive

• Event Planner

• Event Operations Executive

• Project Management Executive / Manager

• Account Executive

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