Diploma in Business Practice (Customer Relationship & Service Management)
Course Introduction

As the Singapore economy expands, the need for higher skilled and qualified workforce has become increasingly important in this knowledge based economy and with the service sector accounting for almost 70% of the economy, good customer relationship and excellent service skills have become a critical asset and a competitive advantage for the industries.
Course Objectives
The Diploma in Business Practice (Customer Relationship & Service Management) aims to provide participants with a broad-based business education and the specialized skills and knowledge in customer relationship and service management.
The individual module certificates allow the participants to build up their skills and knowledge in different aspects of business operations. It enables the participants to apply the knowledge learnt to their respective job function and to enhance their skills and knowledge to be able to perform at a higher level.
Course Duration & Structure
The course is 900 hours and comprises FIVE Modular Certificates. The programme can be completed in 5 semesters or 2.5 years. Lessons will be held three evenings a week. Students will take 3 modules per semester.
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Certificate in Business Communications (180 hrs.) – April 2012 |
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1
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Oral Communication in Business |
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2
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Effective Business Writing Skills |
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3
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Personal Selling & Negotiation Skills |
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Certificate in Business Fundamentals (180 hrs.) – October 2012 |
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4
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Principles of Management |
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5
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Principles of Economics |
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6
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Principles of Marketing |
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Certificate in Business Operations (180 hrs.) – April 2013 |
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7
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Principles of Accounting |
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8
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Human Resource Management & Practices |
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9
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Business Law |
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Certificate in Customer Relationship Management (180 hrs.) – Oct 2013 |
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10
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Principles & Practices of Customer Relationship Management |
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11
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Contact Centre Management |
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12
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Consumer Behaviour |
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Certificate in Service Management (180 hours) – April 2014 |
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13
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Service Management & Innovation |
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14
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Service Operations & Quality Management |
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15
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Business Process & Outsourcing |
Admission Requirements
Applicants with any of the following qualifications are invited to apply for the course:
a) A minimum 3 GCE “O” level Grades 1 – 6 in English, Mathematics and one other subject with minimum 3 years of
relevant working experience
b) A business-related NITEC with GPA of 3.5 & above and with minimum 2 years of relevant working experience
c) A Higher NITEC with minimum 1 year of relevant working experience
d) A relevant WSQ Diploma qualification with minimum 2 years of relevant working experience and with ESS
Workplace Literary & Numeracy (WPLN) level 6 & above
Applicants who do not have the above educational qualifications but with substantial relevant working experience may be considered on a case-by-case basis and may be required to sit for a written and/or oral assessment.
Course Delivery Methods & Assessment
a) The course will be delivered using a combination of lectures, tutorial-based classroom discussions, individual
and group research projects, and case study based learning.
b) Between 10 to 20% of the teaching will be conducted or available through e-Learning / self-directed learning
mode.
c) Course assessment will consist of continuous assessment in the form of written tests, class participations &
presentation, project work; and end of semester examinations.
Certification and Award
Participants will receive a Certificate (Modular Certificate) upon completion of each semester.
Participants will be conferred a Diploma in Business Practice (Customer Relationship and Service Management) upon completion of five certificates.
With effect from 1 Mar 2011, all part time Singaporean students who graduated from their first full MOE-subsidised diploma qualification will receive a CET Qualification Award of $1000 upon graduation, so long as it is a higher qualification than other full MOE-subsidised qualifications that the students had attained previously.
Target Participants
The programme is suitable for:
a) Executive and Corporate Support staff handling administrative and support functions who want to enhance their employability, capabilities and market value through a formal qualification to move up to the next level of their career path.
b) Technical support staff working in service sectors who wish to obtain the “breadth” in business operations so as to enhance their employability and capabilities within the organization.
c) Working adults who wish to join the service sector with a need to have a better knowledge and understanding in customer relationship and service management so as to improve their service skills and to advance their career.
Course Application & Enquiries
The course will commence on 16 April 2012.
Online application is now open at www.nyp.edu.sg/pdc (under “Online Course Application”).
Online application closes on 18 Feb 2012
Please attach your supporting documents (photocopy of NRIC, degree or diploma certificates, educational transcripts) to the online application form.
Course Preview
A course preview will be held on 09 Feb 2012 (Thursday) at 7pm at:
School of Business Management
Block D, Lecture Theatre 6
Please register with Mr Steven Lee at 65501014 or Steven_LEE@nyp.gov.sg















