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School
of Business
Management

School of Business Management

Courses

Diploma in Business Management (C94)

Diploma in Banking & Financial Services (C96)

Diploma in Hospitality & Tourism Management (C67)

Diploma in Marketing (C99)

Course Structure

Diploma in Accountancy & Finance (C98)

Diploma in Food and Beverage Business (C46)

Diploma in Fund Management & Administration (C56)

Diploma in Mass Media Management (C93)

Diploma in Sport & Wellness Management (C81)

Diploma in Business Practice (Customer Relationship & Service Management)

Productivity Manager Programme

Specialist Dip in Fund Management & Administration

Specialist Dip in Supply Chain Management

Specialist Dip in Hospitality & Resort Management

Certificate in Fund Administration

Innovative Teaching and Learning

Business Support Centres

Industrial Attachment Programme

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Home NYP > Schools > School of Business Management > Courses > Diploma in Marketing (C99) > Course Structure

Course Structure

Opportunities for Graduate

Diploma in Marketing

Year 1
Year 2
Year 3

Year One
BM0002	Accounting for Assets
BM0003	Principles of Accounting
BM0007	Microeconomics
BM0008	Macroeconomics
BM0011	Statistical Theory for Business
BM0012	Statistical Methods for Business
BM0016	Principles of Management
BM0019	Principles of Marketing
BM0022	Effective Writing Skills
BM0701	Effective Oral Communication
BM0702	Internet & Web Technologies
BM0703	Business Software Applications
BMS101-124	General Studies Modules

Year Two
BM0075	Essentials of Financial & ManagementAccounting
BM0078	Marketing Management
BM0180	International Business
BM0280	Integrated Marketing Communications
BM0285	Brand Management
BM0387	New Media Marketing
BM0742	Business Law
BM9865	National Education
BMS201-251	General Studies Modules
Specialisation 1 - Marketing Management
BM0208	Essentials of Retail Operations & Management
BM0386	Services Marketing Management
BM0388	Global Marketing
BM0623	Public Relations & Communications Management
Specialisation 2 - Public Relations
BM0283	Personal Selling & Negotiation Skills
BM0391	Corporate Communications
BM0392	Market Research for Public Relations
BM0393	Press Release & Writing

Year Three
BM0055	Human Resource Management & Practices
BM0084	Teaching Enterprise Project
BM0165	Industrial Placement Programme
BM0169	Customer Relationship Management
BM0185	Entrepreneurship
BMS301-310	General Studies Modules
Specialisation 1 - Marketing Management
BM0140	Consumer Behaviour
BM0283	Personal Selling and Negotiation Skills
BM0284	Marketing Research
Specialisation 2 - Public Relations
BM0394	PR Campaign Planning
BM0395	Crisis Management
BM0396	Ethics in Advertising & PR

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