Diploma in Mass Media Management (C93)

Course Introduction

Singapore is well-poised to benefit from the strong growth in Asia Pacific's media and entertainment industry. The local media industry is making good progress in the global arena and the Media Development Authority continues to build on this momentum to grow the industry further. Singapore is also ideally positioned as a regional media hub for Asian content to be showcased to international media players, and for non-Asian content to be distributed to a growing Asian market. There will be an increase in demand for creative professionals with business acumen and a good understanding of the local and global media industry.

The Diploma in Mass Media Management, designed and developed by the School of Business Management in close collaboration with MDA and leading industry practitioners, aims to meet the new manpower needs of the media industry.

The course will produce graduates who are not only creative and media savvy but also entrepreneurial and business-focused. The curriculum includes the Teaching Enterprise Project (TEP), a one semester hands-on training programme that exposes students to TV and Print production projects, programming and management of a campus TV network and industry-driven projects. TEP is complemented by one semester of Industrial Placement Programme (IPP) where students are attached to leading media organisations in Singapore, and possibly in the region, to gain work experience.

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Course Aims

This course aims to:

• provide students with a broad-based education in media studies with a strong business perspective;

• provide students with creative media production management skills in the areas of TV and Print, from conceptualization to post-production;

• equip students with knowledge to start, develop and manage media businesses;

• enable students to manage media projects, supervised by lecturers with extensive industry experience, during the one semester TEP programme;

• provide students with the experience in managing a campus TV network - from programme acquisition and scheduling, developing and executing promotion campaigns to marketing TV airtime to industry clients;

• immerse students in a one semester internship programme with leading media companies to give them working experience in the industry.

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Opportunities for Graduate

Graduates from this diploma can look forward to challenging executive or junior management level career opportunities in the media industry, including advertising, TV and radio production and broadcasting, print and publishing, public relations & corporate communications etc.

Graduates with good academic achievements may be accepted for degree courses with advanced standing by local and reputable overseas universities in United Kingdom, Australia and USA.

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