Mass Media Management Students Add Retailer myCK to List of Industry Partners
School of Business Management
SBM partnered local retailer myCK to find out how well people in Singapore knew their neighbours. 55 Diploma in Mass Media Management students formed groups of four or five to compete against each other in creative ways. The winning team produced a video titled "#KnowYourNeighbours", which interviewed 23 people aged between 13 and 84. It was found that more than 60% did not know their neighbours' names.
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