Diploma in Business Practice (Customer Relationship & Service Management)

Applicants with any of the following qualifications are invited to apply for the course:

1. Minimum of 3 GCE ‘O’ Level credits, including English, Mathematics and at least 1 year of relevant working experience;
2. NITEC with 
   • GPA ≥ 3.5 OR 
   • GPA ≥ 3.0 and at least 1 year of relevant working experience;
3. Higher NITEC with 
   • GPA ≥ 2.0 OR 
   • GPA ≥ 1.5 and at least 1 year of relevant working experience;
4. NITEC in Services / Technology with GPA ≥ 3.5 and at least 1 year of relevant working experience;
5. Higher NITEC in Services / Technology with GPA ≥ 2.0 and at least 1 year of relevant working experience;
6. Relevant WSQ Advanced Certificate (or higher), and at least 1 year of relevant working experience and Workplace Literary & Numeracy (WPLN) at Level ≥ 6.
7. Others - At least 2 years relevant work experience (subject to interview/assessment).

Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

The programme can be completed in 5 semesters or in 2.5 years. Lessons will be held three evenings a week, from 7pm to 10pm for each session.

Modular Certificate in Business Communications & Analytics (180 hours)

• Oral Communication in Business
• Effective Business Writing Skills
• Business Statistics
• Word Processing & IT Presentation
• Spreadsheet Applications
• Data Visualisation for Business

Modular Certificate in Business Essentials (180 hours)

• Organisational Behaviour
• Principles of Management
• Microeconomics
• Macroeconomics
• Principles of Marketing

Modular Certificate in Service Operations (180 hours)

• Contract Law
• Legal Aspects of Business
• Accounting Fundamentals
• Business Accounting & Analysis
• Service Operations
• Quality Management in Services

Modular Certificate in Service Management (180 hours)

• Service Management
• Managing Innovation in Services
• Customer Experience Design
• Customer Experience Management
• Business Process Management
• Outsourcing Management

Modular Certificate in Customer Relationship Management (180 hours)

• Social Customer Relationship Management (CRM)
• Managing Customer Relationships
• Practices of Customer Relationship Management (CRM)
• Customer Psychology & Analytics
• Consumer Behaviour

• The course will be delivered using a combination of lectures, tutorial-based classroom discussions, individual and group research projects and case study-based learning. 
• About 20% to 30% of the lessons will be conducted or available through e-Learning/self-directed learning mode. 

Course assessment will consist of continuous assessment in the form of assignments and project work.

Application for the next intake beginning on 15 April 2024 is now closed.

Please click on the ‘Register Interest’ button below to be notified on the future intake.