About the Course

The fast-growing sport industry is recognised as one of several emerging business areas in Singapore. Between 2007 and 2015, the industry grew at a rate of 6.5 percent per year, increasing its contribution to Singapore’s gross domestic product by S$1 billion (US$763.1 million) over a span of eight years. With the rapid expansion of the sport industry in Singapore along with its growing number of business opportunities, sport management & marketing professionals are in demand to provide support for the sport eco-culture to thrive. 

The Specialist Diploma in Sport Management and Marketing aims to provide participants with in-depth understanding of the sport industry, the nature of sport as a business and its opportunities for Singapore, both regionally and globally. Through this course, participants will gain a deeper understanding of sport management and sport marketing.

As the only specialist diploma that combines sport, management and marketing, participants will be equipped with the skills to pursue a career in sport business as well as further their education in the field of sport. 

  • Course Aims

    The Specialist Diploma in Sport Management and Marketing addresses the specialist manpower needs of Singapore’s sport industry by:

    • Training specialised practitioners in sport management and sport marketing to support the growth of sport businesses
    •  Providing sport and marketing professionals with an avenue for continued professional development; and
    • Preparing Singapore’s workforce for the growing demands of a changing economy.
  • Target Participants

    The course is targeted at:

    • Professionals, managers and executives in marketing who want to specialise their knowledge, skills and capabilities in the areas of sport management and sports marketing
    • Sports practitioners who are keen to upgrade their knowledge, skills and capabilities in the areas of management and marketing in the sports industry
    • Polytechnic graduates with relevant diplomas who are interested in pursuing a business career in the sports industry and/or interested in specialising their knowledge, skills and capabilities in the areas of sport management and sports marketing

What You'll Study

Certification

Participants will receive a Post-Diploma Certificate upon successful completion of each semester and will be conferred a Specialist Diploma in Sport Management & Marketing upon obtaining the above two Post-Diploma Certificates.