Overwhelmingly supported by ALL the industry players

This program is the result of extensive market research, valuable inputs from the industry players and careful needs analysis. It has gained strong recognition and tremendous support in course structure and training approach by the industry.

Several leading production houses of Motion Graphics & Broadcast Design for agencies, broadcast stations and government agencies shared with NYP their view on the new program:

MDA – Mr Seto Lok Yin
(Director of Industry Development Division)

“The new diploma could not have come at a better time. It addresses a known shortage in the industry. The curriculum is well thought out and tackles the shortage of manpower in the particular burgeoning sector of the creative industry.”

Infinite Frameworks – Mr Freddie Yeo (GM)

“There is a lack of designers in this field who are equally apt at creating and pitching concepts to clients on top of skills in technical execution. The new diploma drills the students in developing a habit of understanding clients’ needs, and the ability to create broadcast design solutions to address their advertising and promotional concerns.

This new diploma places emphasis on developing unique individual visual styles that is vital to the advertising and promotional industry.”

MediaCorp Studios - Barry See
(Associate Director, Creative Services and Production Resources)

“…there is a huge difference between broadcast designers and animators. It is hard to find a graphic designer who understands the principles of broadcast design. Just as it is tough to find an animator who understands the intricacies of becoming a good broadcast designer.

The new diploma has the right emphasis on communication of ideas, accuracy, speed and technical competency vital to get the graphics “live to air”. The curriculum also gears the students to work under extreme pressure.”

Blackmagic Design - Peter Barber
(Director of Creative Services)

“The proposed program is highly overdue. There is a critical shortage of creative new media designers adequately trained for hire in the area of broadcast designers and motion graphics artists.”

VHQ - Low Kok Wah, Group Managing Director,
Billy Fong, Technical Manager and
William Woo, Head of Production

“There are no local design schools offering proper post-production or compositing training as required by the post-production industry at the moment. This has always been the problem faced by post-production houses when recruiting talents…”