Diploma in Business Informatics

Course Introduction

In the ever dynamic business world, companies are gaining competitive advantage through the innovative use of IT in all aspects of their businesses. IT consultants are increasingly expected to play the strategic role of enabling their companies to achieve their business goals. From marketing and advertising to customer relationship management, business-to-business transactions and business intelligence, IT is recognised as a strategic resource to transform businesses and propel them ahead of competition.

With a Diploma in Business Informatics, graduates will be well-equipped to take full advantage of the power of IT to give businesses a winning edge. Upon graduation, students will be in a niche position to drive a new generation of businesses with IT and innovative services, to meet demands, build brands, foster growth and engage customers in today’s global economy.

This hybrid course offers the best of both worlds – IT plus Business. In a progressive and integrative approach, through hands-on projects and case studies, students will learn how business concepts and IT complement each other in successful business innovations that drive new businesses in the globalised world. Students will learn sales and marketing, accounting, finance, management principles, interactive web applications and object-oriented software development. They will also discover the best practices in IT and business and be ready to excel in the following focus areas:

• Entrepreneurship

• Service Innovation

• Business Development and Management

• Business Applications Design and Development

The value-added IT++ learning experience for students is enhanced through:

• a full-time industry project to sharpen their technical knowledge, business acumen and project management skills;

• local or overseas industrial attachment at companies or R&D centres to gain real-life work experience and industry exposure;

• overseas immersion opportunities to broaden their horizons and help them cultivate a global mindset; and

• various professional certifications offered by technology leaders such as IBM, Microsoft, Oracle, SAP, Cisco Systems, Red Hat, etc.

Course Aims

The course aims to develop students and equip them with:

• core expertise in IT and Internet technologies;

• a comprehensive understanding of the new web technologies and entrepreneurship, business development, social media marketing and web-enabled e-business and e-services;

• best practices in IT and businesses, synergising business concepts with technical expertise across industry sectors

• the ability to deliver IT-enabled and IT-driven business solutions in innovative ways; and

• essential life skills in creative & critical thinking, team building, self-directed learning, effective communication and enterprising spirit.

Duration: Three academic years on a full-time basis.

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Career Prospects

With the Diploma in Business Informatics, graduates will have the versatility to pursue a rewarding career in both IT and Business. They can look forward to exciting careers with industry leaders in the following areas of specialisation, or even chart their own path as high-flying entrepreneurs.

• Business Development and Management

• Service Innovation and Management

• e-Business Consulting

• Business Applications Development

• Business Intelligence and Analytics

• Entrepreneurship

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Further Studies

With the Diploma in Business Informatics, graduates will have opportunities to pursue further studies with good advanced standing in relevant degree courses at reputable universities in Singapore, the UK, Australia, the US, Canada and New Zealand.

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