Media Room

In collaboration with the e-commerce giant, Alibaba, NYP’s Singapore Institute of Retail Studies (SIRS) will be training members of the Singapore Furniture Industry Council (SFIC) for two years. Members looking to hone their skills and remain competitive can now enrol in the Alibaba Business School (ABS) programme.

This first of its kind ABS programme with localised context, will equip participants with digital retail and social media skills as well as knowledge on how to enhance customer experience. The course will also highlight the use of Artificial Intelligence and Machine Learning to manage inventory, design, and overall shopping experience and marketing to customers.

More than 300 furniture retailers are expected to benefit from the programme.