School of Business Management

Through the unique pedagogy of the Teaching Enterprise Project Centre at CareerLink, groups of Year Three Diploma in Business Management HRM specialisation learners, embarked on a transformative journey with SMRT to enhance the company’s Employee Value Proposition. From conducting focus group discussions and perception surveys to crafting social media playbooks and employer branding strategies, the hands-on experience refined the learners’ technical skills and instilled crucial interpersonal and business acumen. Their responsibilities encompassed project planning, goal setting, and resource management, including overseeing the content creation aspect of SMRT’s social media. Key takeaways included the importance of meticulous analysis before proposing solutions and the navigation of real-world client interactions.