About the Course
Dive into the digital era with our comprehensive course, tailored for real estate professionals. Learn to leverage the power of digital marketing and compelling storytelling to captivate your audience and elevate your property listings. If you’re a real estate salesperson looking to revolutionise your property listings, connect with clients more effectively and stand out in the crowded market, join us for the Co-Certificate in Digital Media & Storytelling for Real Estate by Nanyang Polytechnic and OrangeTee & Tie Pte Ltd.
In this inaugural 1st intake, the following SkillsFuture eligible course will be offered:
- Digital Marketing (14-hours)
- Business Storytelling to Connect with Your Online Target Audience (7-hours)
- 1 Day Hands-On Pay Per Click Search Advertising (7-hours)
- Sales Closing Techniques (7-hours)
-
Course Aim
- To upskill real estate salespersons and corporate team members in skills relevant to the digital age including but not limited to search advertising and business storytelling.
- To complement a continuing education environment in the real estate sector of Singapore for professional growth opportunities.
-
Target Participants
This programme is designed for:
- Existing Real Estate Salespersons (RES) or corporate staff of a property development agency, who are looking to transform their way of marketing real estate in the digital age.
- New entrants / mid-career switchers into the real estate industry who wishes to gain a better understanding in leveraging the power of digital media and compelling storytelling.
- Individuals considering a career in the real estate industry.
- Members of the general public with an interest in digital media for the real estate industry.
Certification
A Co-Certificate in Digital Media & Storytelling for Real Estate jointly awarded by Nanyang Polytechnic and OrangeTee & Tie Pte Ltd will be presented to all participants who have attained a minimum of 75% attendance and passed the assessment for all four (4) courses.
For every single course fulfilled with a minimum attendance of 75% and a pass in the assessment, an e-Certificate of Completion will be awarded.
Admission Requirements
Applicants with any of the following criteria are invited to apply for the course:
- Existing Real Estate Salespersons (RES) or corporate staff of a property development agency, who are looking to transform their way of marketing real estate in the digital age.
- New entrants / mid-career switchers into the real estate industry who wishes to gain a better understanding in leveraging the power of digital media and compelling storytelling.
- Individuals considering a career in the real estate industry.
- Members of the general public with an interest in digital media for the real estate industry.
Course Schedule (Conducting days and time)
Digital Marketing – 18 & 19 March 2024, 10am to 6pm
Business Storytelling to Connect with Your Online Target Audience – 20 March 2024, 10am to 6pm
1 Day Hands-On Pay Per Click Search Advertising – 21 March 2024, 10am to 6pm
Sales Closing Techniques – 22 March 2024, 10am to 6pm
Key Benefits of programme
This programme will equip Real Estate Salespersons (RES) with essential skills for the digital age to enhance one’s ability to increase their online presence, attract and retain clients in a digitally evolving market. These benefits collectively contribute to a more dynamic, effective, and engaging approach to real estate sales and marketing.
List of participating companies
OrangeTee & Tie Pte Ltd
Course delivery methods and assessments
Each course will be delivered using a combination of discussions and interactive workshops with short assessments at the end of each course that enable participants to apply what they have learnt.
Related Links
Centre for Industry & Lifelong Learning
Learn more about our full-time and part-time courses that cater to different spectrums of the adult learning community – from fresh graduates to working professionals across various sectors seeking to upgrade themselves or switch careers.
Funding Incentive Schemes
Learn more about the various funding incentives and schemes for Life Long Learning courses.