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Diploma in Visual Communication

The Diploma in Visual Communication prepares students to be graphic designers and visual merchandisers with a strong focus on high-quality communication aesthetics, and innovative user-experience design strategies. Students will learn how to develop and present ideas that will convince and engage consumers, through first-hand experience on a broad spectrum of design expertise, from packaging design, corporate identity and branding, infographics, visual merchandising, to computer illustration and creative visualisation. 

 

Students taking the Visual Communication programme can choose one of three tracks – continue with Visual Communication, or choose a specialisation in Visual Merchandising or in Visual Branding and Identity.

 

Visual Communication

Students pursuing Visual Communication studies will learn about the communication needs of industry and society.  This track emphasises the conceptualisation, creation, planning and execution of visual solutions to complex problems. Students learn to combine skills in visual processes, illustration, graphic design, typography and digital design to create innovative visual ideas that inform, interpret, instruct and persuade the intended user.

 

Visual Merchandising
The Visual Merchandising specialisation brings art and design into the commercial and creative aspects of image branding and product merchandising of retail businesses and other organisations. Students learn how to engage and enhance the customers' emotional connection with a store’s brand through the shopping experience by creating eye-catching product displays and store layouts. Students will find attractive and exciting opportunities in the retail sector including working in window display, and retail shop floor planning and display. 

 

Visual Branding and Identity

The Visual Branding and Identity specialisation aims to train students who are able to use design elements to create associations with the company, its products and services, and its philosophy, values and culture. The specialisation integrates graphic design knowledge and skills with a strong understanding of branding, marketing and business strategy. The students will have the ability to implement strategy using the design skills to create compelling brand experiences.

 

Graduates in Visual Communication will find attractive opportunities in a wide range of visual-related design industries where they can excel in:

  • Graphics Design
  • Branding and Identity Design
  • Brand Management and Promotion
  • Visual Merchandising
  • Packaging Design
  • Advertising and Media
  • Event Design
  • Integrated Brand Communication

Visual Communication