The Diploma in Visual Communication prepares students to be graphic designers and visual merchandisers with a strong focus on high-quality communication aesthetics, and innovative user-experience design strategies. Students will learn how to develop and present ideas that will convince and engage consumers, through first-hand experience on a broad spectrum of design expertise, from packaging design, corporate identity and branding, infographics, visual merchandising, to computer illustration and creative visualisation.
Students taking the Visual Communication programme can choose one of three tracks – continue with Visual Communication, or choose a specialisation in Visual Merchandising or in Visual Branding and Identity.
Students pursuing Visual Communication studies will learn about the communication needs of industry and society. This track emphasises the conceptualisation, creation, planning and execution of visual solutions to complex problems. Students learn to combine skills in visual processes, illustration, graphic design, typography and digital design to create innovative visual ideas that inform, interpret, instruct and persuade the intended user.
Visual Branding and Identity
The Visual Branding and Identity specialisation aims to train students who are able to use design elements to create associations with the company, its products and services, and its philosophy, values and culture. The specialisation integrates graphic design knowledge and skills with a strong understanding of branding, marketing and business strategy. The students will have the ability to implement strategy using the design skills to create compelling brand experiences.
Graduates in Visual Communication will find attractive opportunities in a wide range of visual-related design industries where they can excel in: