The Diploma in Visual Communication prepares students to be graphic designers and visual merchandisers with a strong focus on high-quality communication aesthetics, and innovative user-experience design strategies. Students will learn how to develop and present ideas that will convince and engage consumers, through first-hand experience on a broad spectrum of design expertise, from packaging design, corporate identity and branding, infographics, visual merchandising, to computer illustration and creative visualisation.
Students can choose to pursue Communication Design, or a specialisation in Visual Merchandising or Visual Branding and Identity after completing Year 1.
Communication Design educates and trains students for the communication needs of industry and society. It emphasises the conception, creation, planning and execution of visual solutions to complex problems in modern society. Students learn to combine skills in visual processes, illustration, graphic design, typography and digital design to create innovative visual ideas that inform, interpret, instruct or persuade the intended user across the spectrum of application.
The Visual Merchandising specialisation brings art and design into the commercial and creative aspects of image branding and product merchandising of retail businesses and other organisations. Students learn how to engage and enhance the customers' emotional connection with a store’s brand through the shopping experience by creating eye-catching product displays and store layouts. Students will find attractive and exciting opportunities in the retail sector including working in window display, and retail shop floor planning and display.
Visual Branding and Identity
The Visual Branding and Identity specialisation aims to train students who are able to use design elements to create associations with the company, its products and services, and its philosophy, values and culture. The specialisation integrates graphic design knowledge and skills with a strong understanding of branding, marketing and business strategy. The students will have the ability to implement strategy using the design skills to create compelling brand experiences.
Graduates in Visual Communication will find attractive opportunities in a wide range of visual-related design industries where they can excel in: