Media Room

NYP partnered up with Enterprise Singapore and NTUC FairPrice to help local SMEs get their innovative food products out to supermarkets faster. Known as YumSing!,this new initiative - which was officially launched on Aug 18 - allows SMEs to sell, test and fine-tune new products with NTUC FairPrice before marketing them on a larger scale.
 

For many SMEs, just managing their daily operations is a real challenge. So, to support them, SBM will provide a sustainable framework and share relevant food-retail knowledge for the launch of their new product launchs. Also, the School will provide a three-month training for food companies to regroup and refocus on important go-to-market aspects of the business such as customer insights and retail innovation. The SMEs will also learn how to strengthen their social media presence, improve customer service standards and manage end-to-end supply chain.