Digital Event Management
About this course
Course objectives
1) Describe the overview of event industry transformation
2) Explain the different types of virtual events
3) Managing virtual event stakeholders
4) Designing a digital venue
5) Designing the event experience
6) Facilitating value to sponsors and exhibitors
7) Event monitoring and post-event evaluation
Course description
The new Meetings, Incentives, Conventions & Exhibitions (MICE) industry landscape will require a whole new skill set, beyond that of the traditional event manager. As digital and hybrid events become new mainstream, event managers must develop digital literacy, and gain understanding of media and streaming technology. This course, co-developed with GEVME, will help you effectively plan, produce and measure results of digital events so as to be future-ready for the MICE industry in this new digital economy. GEVME is a Singapore-based virtual event platform.
Target audiences
Corporate Event Planners, Business Events Organisers, Incentive & Meeting Planners, Experience Creation Managers & Marketing Managers /Executives