Insights to Social & Influencer Marketing

Insights to Social & Influencer Marketing

About this course

Course objectives

This course provides learners the knowledge and abilities to:

- Articulate the value of social and influencer marketing

- Define key content and key social platforms that align with brand’s target audience and goals

- Determine brands’ success indicators on targeted social platforms

- Identify appropriate influencers to work with the brand

- Identify best practices for responsible social and influencer marketing

Course description

This course provides brands and organisations with a macro view and an understanding of the best strategies to deploy in their social and influencer marketing efforts, using the most current social media platforms to target their key audience and achieve their social marketing objectives.