TikTok Shop: Optimise Your Social Media Marketing Engagement and Boost Your Sales [Classroom Facilitated, Asynchronous E-Learning]
About this course
Course objectives
With TikTok’s meteoric rise as a key platform for discovering trends, it's the ideal time to capitalize on this momentum and grow your business through TikTok Shop. The Sell and Earn on TikTok course equips participants with the essential skills to manage and operate a business directly on TikTok Shop. This hands-on program covers everything from setting up a TikTok Shop seller’s account to creating effective eCommerce campaigns within TikTok’s ecosystem.Participants will learn how to develop and manage eCommerce strategies, harness the power of inbound marketing through customer-centric content, and leverage social media management tools to engage audiences in two-way communication. Additionally, the course covers TikTok-affiliated marketing and promotional tools that maximize reach, visibility, and sales conversion.Beyond basic platform management, the course explores the growing influence of community commerce on TikTok, enabling participants to craft promotional content that resonates with buying audiences. Practical strategies for integrating sales promotions and affiliate marketing will also be covered.
Course description
At the end of the course, learner will be able to:1. articulate the value of selling on TikTok and TikTok Shop2. create a TikTok Shop seller’s account3. navigate the TikTok Shop seller’s platform4. understand the requirements and policies of TikTok Shop.5. understand TikTok-affiliated marketing and sales promotion.6. create content that appeals to buying audiences.