Paid Search Engine Marketing - SEM (SF - Manager) [Synchronous E-learning]

Paid Search Engine Marketing - SEM (SF - Manager) [Synchronous E-learning]

About this course

Course objectives

At the end of the course, participants will:

- Be certified in Google Ads Fundamentals

- Understand the fundamental concepts and best practices for Google Search and Display Net-work advertising

- Learn how to advertise your products and services online effectively through Google Search

- Learn how to plan a Google Display Network (GDN) campaign and target effectively

- Learn techniques to optimise and refine a GDN campaign

- Use conversion tracking and re-marketing to drive greater value from your ad campaigns

- Know how to measure performance and effectiveness across Google Ads Search and Display advertising campaigns

Course description

Participants will be able to Invest in paid advertising on search engines to maximise traffic on the organisation's digital assets and content on Pay-Per-Click (PPC) models to generate awareness as well as enhance customer engagement and lead conversions.

Target audiences

Retail Managers