Diploma in Mass Media Management
School of Business Management
Our Date with We Bare Bears
It all started when my lecturer told us about a chance to work with the Cartoon Network. I was thrilled! It was my default channel when I was a kid, and the thought that I would be working with them? Pretty surreal.
The task? To promote the We Bare Bears Asia Tour 2019. Making three bears look fun, cute and exciting - sounds easy, right?
It was nerve wracking.
First, we had to pitch our ideas to the Cartoon Network team. Only five groups were selected (mine was one of them): Our idea was to replace the bears in the cartoon opening sequence with the mascots. Since there were only three members in our team, we had to double up our roles. I was both producer and the artist manager.
Did I mention that we only had ONE DAY (!!!) to shoot with the bears? And while working on this project, we also had to finish our Final Year Project? Oh, the anxiety!
But. We. Survived.
Not only that – we excelled.
When push comes to shove, it pretty much showed us that our training, and the skills we acquired, were more than up to the task. Yes, it was stressful because it was a real-life project and we were working with the network’s executives, but also, so, so much fun! The mascots were cooperative and sporting. When we asked them to waddle outside NYP’s T-Junction (that’s our student hangout where we can jam, play computer games or belt out some karaoke), the bears did it readily! It turned out to be a beautiful shot.
I've got to admit, this was one of the best projects I've done. I’m chuffed that our school has the contacts within the industry to make opportunities like this come true.
And oh! When the videos were launched, heh, we got to feel what it’s like being a YouTube star too! Our video got almost 40,000 views. Not bad at all eh?