Oral Communication In Business [30 hours]
This module introduces the visual, vocal and verbal elements of oral communication. Students are taught how to deliver speeches and presentations based on current affairs and scenarios set in a business context.
Effective Business Writing Skills [30 hours]
This module aims to equip students with the skills needed to write effectively in a business context. Coverage includes the basic principles of effective business writing, the strategies for writing routine, bad news and persuasive messages in e-mail or letters, as well as writing a business proposal. Students are also taught the appropriate use of the English Language, with emphasis on grammar, syntax and structure.
Word Processing & IT Presentation [30 hours]
This module provides students with the ability to utilise word processing and presentation software tools for business purposes. Students will have an opportunity for hands-on practice using these tools in realistic business cases.
Spreadsheet Applications [30 hours]
This module provides students with the ability to utilise spreadsheet application for business decision making. Students will have a better understanding and hands-on practice of using spreadsheet tools to solve realistic business scenarios through projects and cases.
Business Statictics [30 hours]
This module provides students with a basic understanding of statistical concepts that are useful and relevant for business applications and decision-making. Students will be equipped with knowledge on data presentation, sampling, testing and interpretation of data to identify issues and trends for business improvement. Topics include descriptive statistics, probability, discrete and continuous distributions, statistical estimation, and regression & correlation analysis.
Data Visualisation For Business [30 hours]
This module provides students with the fundamental concepts of business analytics to gain business insights through effective analyses and provide competitive solutions for business decision making. Students will learn data organisation, spreadsheet development and visualisation tools for business functions such as report generation and data automation to aid in business decision making.
Principles of Management [30 hours]
This module provides students with the skills to become effective and efficient managers. It introduces students to the essential theories of management and their applications at the workplace. Topics include roles of managers as well as the managerial functions of planning, organising, co-ordinating, leading, influencing and controlling.
Organisational Behaviour [45 hours]
This module provides students with the understanding of individual, group and organisational behaviour and their impact on organisational effectiveness. Students will be introduced to areas such as personality, attitudes and perceptions, conflict management and organisational culture.
Principles Of Marketing [45 hours]
This module provides students with an understanding of the fundamental principles and concepts of marketing. Topics include marketing philosophies, differences between consumer and business markets, marketing mix strategies, basic market research skills for analysing market opportunities and the concept of marketing through electronic media.
Microeconomics [30 hours]
This module provides students with a fundamental understanding of microeconomics principles and concepts. Students are taught to analyse and apply these concepts to business decision-making. Topics include theory of supply and demand, theory of the firm and production, and market structures.
Macroeconomics [30 hours]
This module provides students with a fundamental understanding of the economic environment and teaches them to analyse and evaluate current economic issues and policies. Topics taught include the theory of national income, monetary and fiscal policies, inflation and international trade.
Accounting Fundamentals [30 hours]
This module introduces the basic accounting concepts and their applications in a sole proprietorship service business. It equips students with the accounting principles to compute the net profit shown in the Statement of Comprehensive Income as well as the treatment of the main assets that are commonly presented in the Statement of Financial Position, such as cash, inventories, receivables and fixed assets.
Business Accounting & Analysis [30 hours]
This module equips students with knowledge of the characteristics of corporate business organisation and analysis and interpretation of the financial statements. Topics covered include completing accounting cycle, accounting for merchandising enterprises and accounting for companies.
Service Operations [30 hours]
This module provides an understanding of the management of service industries and how to turn business policy and objectives into reality. Core topics include the operational issues of a service industry, including, demand and forecasting, capacity and facility management and scheduling of activities.
Quality Management In Services [30 hours]
This module provides students with the understanding of service quality management such as the measurement of service quality and the cost of quality. The module will discuss the various approaches to quality including ISO 9000 and total quality management approach. Specific techniques and initiatives such as Kaizen, quality circles, Ishikawa and Six Sigma are also introduced.
Contract Law [30 hours]
Contracts play an important role in the world of business. In this module, students will be introduced to the rules relating to the formation of contracts and the matters which may affect the validity of contracts such as misrepresentation, duress and undue influence. The module will also examine the different ways by which a contract may be discharged as well as the remedies for breach of contract. Through the module, students will be able to better safeguard their legal rights through the use of appropriately worded contracts.
Legal Aspects of Business [30 hours]
This module provides students with an understanding of the key areas related to business law in Singapore. The module begins with an introduction to the Singapore legal system, its court structure and the various sources of law. Drawing upon applicable legislation and cases, students will also learn about the law of tort, agency, the sale of goods and business organisations. Through the module, students will gain a better understanding of their legal rights and obligations in the world of business.
Service Management [30 hours]
This module introduces students to the nature and characteristics that distinguish services from goods. It examines the definition of the service concept and the idea of service classifications. Students will also understand customer logic in relationship marketing and the promotion and pricing of services. Areas such as customer satisfaction, complaint management and service guarantees will be covered.
Managing Innovation in Services [30 hours]
This module introduces students to learn how companies that focus on service management and innovation differentiate themselves from the competition. The module will cover some aspect of research techniques that are applicable to service industry.
Customer Experience Design [30 hours]
This module aims to equip students with an understanding of the importance of creating the right customer experiences across different types of interactions. Using design thinking, students will learn how to develop customer interactions that drive customer satisfaction through customer journey mapping
Customer Experience Management [30 hours]
This module aims to equip students with an understanding of the importance of creating the right organisational culture, mind-sets and processes, for transformation of customer experience across different types of interactions. Using an omni channel approach, students will learn the importance of managing employees to drive customer satisfaction. They will also be introduced to various satisfaction metrics to increase loyalty and advocacy.
Business Process Management [30 hours]
This module provides students with an understanding of business process management and the growing trend and development in business process outsourcing as a driver to achieve competitive advantage. Students will be introduced to business process outsourcing from the perspectives of both the users and providers of the outsourcing services.
Outsourcing Management [30 hours]
This module aims to provide students with the knowledge and skills required to manage outsourced business processes. Through the use of real world examples, students will learn the various industries that are engaging in outsourcing, their best practices and key issues involved in outsourcing. The module also includes case scenarios on selecting appropriate processes to outsource, structuring the content, pricing, quality assurance and managing performance standards.
Managing Customer Relationships [30 hours]
This module provides students with an overall understanding of the role and importance of Customer Relationship in the new knowledge-based economy. It provides the students with the knowledge, skills and CRM-based strategies needed to enhance and manage customer relationships.
Practices of CRM [30 hours]
This module reinforces the concepts and theories of CRM as a key strategic process for organisations. Through case studies and scenario-based learning, students will be taught to understand and apply the basic CRM analytical techniques and tools, CRM technology, and integrated CRM solutions. It also introduces the use of CRM systems to enhance the effectiveness of CRM implementation.
Customer Psychology & Analytics [30 hours]
This module aims to provide students with an understanding of the psychology of how customers think, feel, reason, and select between different alternatives when making purchase decisions. They will examine how factors, such as culture, perception, motivation, self-identity, situational effects and media, influence customers. Through a project, they will apply techniques to gather and analyse information on customers, so as to derive insights for building effective customer relationships.
Social CRM [45 hours]
This module aims to introduce knowledge and practices needed to enhance Customer Relationship Management as a key business strategy for organisations. It examines Social CRM from people, process and technology perspectives with the key objective of building deeper relationships with customers for profitability
Consumer Behaviour [45 hours]
This module provides students with an understanding of the role and applications of consumer behaviour in the market place. It covers fundamental concepts of how consumers make decisions in an ever changing and dynamic environment. The module explores both the external and internal influences and explains how these influences shape consumer behaviour. Topics covered include cultural values, group dynamics, perception and motivation including the influence of branding in the consumer decision process.