Circular Design & Business Modelling Masterclass

Circular Design Acceleration for Businesses

This 5-day, hands-on course aims to take companies and entrepreneurs across all industries to explore Circular Economy and Circular Design for their products and services.

The course empowers business and product owners with a practice-based understanding of circular business models and circular design principles, enabling them to accelerate the circular transformation of their business.

Participating organisations must register for the course in teams and bring a real-world business challenge with them.

At the end of the course, organisations leave with a greater understanding of circularity and a tangible, detailed and actionable roadmap for their own circular transformation.

The CIRCO methodology has been successfully applied for businesses internationally across a wide field of sectors — from manufacturing to consumer goods, hospitality to healthcare, or the built environment, to name just a few.


The dates of the 5-day Masterclass are 9, 16, 23, 30 June & 7 July 2022

  • Course Fees and Funding

    Programme Fees


    excl. GST

    incl. GST

    Full Course Fee

    Without grant



    SC < 40 yrs old or PR across all ages

    (70% Grant)



    SC ≥ 40 yrs old

    (90% Grant)



    SC/PR under SME/Sole Proprietorship

    (90% Grant)




●      Developed in collaboration with TU Delft
CIRCO is a unique methodology, building on the 'Products That Last' academic framework from TU Delft to help organisations take their first step towards circularity. 

●      Actionable circular frameworks and tools
The CIRCO methodology introduces five circular business models alongside six circular design strategies. The course offers an actionable framework with practical design tools and case studies to contextualise it for real-life business challenges.

●      Working on your business case
Participating organisations join in teams of 2-3 participants to explore their own business challenges and make concrete first steps in the development of new circular products, services, and business models.

●      Proven success rate
Since 2015, CIRCO has supported over 800 companies worldwide to create circular businesses. Participating organisations include Electrolux, Philips, the Singapore Wildlife Reserve, and TAFF.


As certified facilitators for CIRCO, Chemistry and NYP leverage our expertise in strategic design to support and guide individuals, teams, and organisations in an accelerated push towards a circular business. 


Companies exploring circular transformation of their products and services, designers of products or services, and product managers that are developing circular businesses.

Participating organisations must register for the course in teams (2-3pax) and bring a real-world business challenge with them.


Karin Aue
Design Director, Partner

Karin brings together a powerful mix of strategic level consultancy experience and a deep passion for impact driven projects. Her natural leadership qualities has given her the capacity to unpack and assimilate multifaceted problems and resonate with a wide gamut of stakeholders, inspiring them to solve complex challenges at a strategic systems level.

She leverages her international experience, having lived, studied and worked in 7 different locations across Europe and Asia, combined with her skills in communication and imaginative storytelling to create meaningful new ideas founded on real human needs.

Karin has delivered highly successful projects for both corporate as well as public sector clients, such as Aviva, Agency for Integrated Care, IMDA, Tan Tock Seng Hospital, Singtel, Singapore Tourism Board and Changi Airport.

John Chan
Design Director, Partner

John is a master at his craft. With meticulous attention to detail he applies his ability to think in 3D to spatial design projects on a systems level. His reasoned approach also gives him a tremendous ability to manage complex stakeholders, and help resolve conflicting challenges with deft gracefulness.

Previous projects include working with the Early Childhood Development Authority (ECDA) to map out and streamline the end to end childcare centre master planning at a precinct level.

Appointed by the Civil Service College as a Training Associate, John has 100s of hours of training experience for both the public as well as the private sector on design and innovation.

Jeffrey Koh, PhD
Director, Partner (Strategic Ventures, Transformation)

Jeffrey is Director of Strategic Ventures and Transformation at Chemistry. He is also tasked to seek out partnerships that enable bluesky activities for the organisation.

He has also worked in the past as a tech entrepreneur and advisor in the areas of artificial intelligence, fine art provenance and crowdsourcing, and is a Fellow of the EF Singapore. He has been featured on Channel News Asia, Digital News Asia, Tech in Asia and the Straits Times. He is a Founder and Advisor at, which is a circular economy on the blockchain startup and recipient of the IMDA Blockchain Challenge grant.

With Chemistry, he has acted as lead consultant and advisor for transformation projects with clients such as NHB, MAS, IMDA, Design Singapore Council, HP, NEC, Konica Minolta, Aviva Singlife, Estee Lauder, and more, and has been invited as keynote speaker for venues such as TEDxZurich, Pecha Kucha, General Assembly, and others.

Keith Wong
Senior Business Designer

Keith believes in the exponential potential of synergising business, innovation and design, to create transformative change and generate lasting value for our partners and clients. By integrating the domain of design strategy with business objectives and adopting a multidisciplinary approach, Keith strives to create thoughtful, holistic and innovative solutions that are desirable, feasible, viable, and ethical.

Keith is a skilled facilitator who has extensive experience in successfully guiding diverse stakeholder groups through complex engagements. He has refined this skill working intensively on the IMDA Open Innovation Platform, supporting problem owner from public and private sector like HupHuat, CPF, or BCA and solutions providers to uncover new, innovative and viable business opportunities they could explore together

Chevady Chang
Senior Lecturer, School of Design and Media, Nanyang Polytechnic (NYP)

Chevady is a Senior Lecturer in School of Design and Media at Nanyang Polytechnic (NYP).

Her professional expertise lies in Sustainable Packaging Design and User Interaction & Experience Design. Chevady has 13 years of experience working on a number of major projects involving the cultivation of future designs by applying the principles of circular economy to sustainable packaging systems. Her research interest is in field of elderly-friendly packaging design, which focuses on exploring the relationship between consumer behaviour, sustainability and design.

George Soh
Senior Lecturer, School of Design and Media, Nanyang Polytechnic (NYP)

George Soo is a Senior Lecturer from Nanyang Polytechnic specializing in two courses - the Diploma in Industrial Design, and Diploma in Experiential Product and Interior Design.

As a trainer, he has conducted Design Thinking and Service Experience Design courses for the various schools within Nanyang Polytechnic as well as organizations within Outward Bound Singapore and the Ministry of Manpower. His experience includes being the founder of FLIQ, an award-winning design consultancy that provides brand, service, interior and furniture design services to help clients achieve their commercial needs. Singapore Tatler Homes named George as one of the 50 Most Influential in Singapore Design in 2016, and he was selected as one of Asia’s 20 Rising Furniture Designers in the International Furniture Fair Show in 2015.