Tourism Market Research
About this course
Course objectives
Provide insights into the objectives of various courses, including tourism market research. These documents describe how the courses aim to equip learners with the necessary skills for relevant job roles and how they can apply these skills in their work.
Course description
Marketing research aims at collecting important information from the customers. In the case of tourism, the tourists are the customers. Just like any line of business, the tourism industry needs to strengthen its relationship with its customers by improving the quality of its services.
Target audiences
Product and Experience Development Executive