Curating an Event Experiential Journey
About this course
Course objectives
Understand the fundamental concepts of experiential design and its application in event planning.Develop skills in creating immersive and engaging event experiences.Learn how to incorporate sensory elements and storytelling to enhance attendee engagement.Explore the use of technology to create innovative and interactive event experiences.Analyze case studies to apply theoretical knowledge to real-world event scenarios.Gain insights into measuring the impact and success of experiential events.Enhance creativity and innovation in event planning and execution.
Course description
This course delves into the art and science of creating memorable and impactful event experiences. Participants will explore the principles of experiential design, learning how to craft engaging and immersive journeys for event attendees. The course covers various aspects of event planning, including theme development, sensory engagement, storytelling, and the use of technology to enhance the attendee experience. Through practical exercises and case studies, participants will gain the skills needed to design and execute events that leave a lasting impression.
Trainer Profile
Lloyd Tan, Adjunct Lecturer
An Educator and an Industry Practitioner - Lloyd has both the qualities in making of an excellent Subject Matter Expert, and by sharing his practical experience and industry-sector insights as a Key Opinion Leader [KOL]. Lloyd has accumulated more than 40 years of industry knowledge and gained considerable on-the-ground experiences and insights of the exhibition, conference and event industry. Armed with a Master degree in Communication Management from University of South Australia, he is able to effectively use his academic knowledge, professional experiences and leadership abilities to serve the international business and academia communities. He is current and keep abreast of the latest trends and technology, as well as a global situational analysis of the industries he has been involved.
Target audiences
Corporate Event Planners, Business Events Organisers, Incentive & Meeting Planners, Experience Creation Managers, Marketing Managers /Executives