Social Commerce Fundamentals
About this course
Course objectives
This course provides learners with the basic knowledge and concepts of social media and social commerce so that they are able to better evaluate and start to build their brand presence on the suitable platforms.
Learners are able to:
1) Map out their social media marketing goals based on the digital marketing funnel framework.
2) Assess the relevant social media platform that is able to effectively engage with the brand's target audience.
3) Understand what social commerce is and why it is important for brands to integrate it as part of their social media strategies.
Course description
Covid-19 pandemic as well as advances in digital technology have driven more consumers to spend more time on social media whether it is for networking or shopping for products or services. This presents a golden opportunity for companies to reach out and connect with their target audience to brand and promote their products. This course covers an overview of the trends and challenges of the social media and social commerce landscape. SMEs and aspiring entrepreneurs are also introduced to the popular social media platforms and common strategies used in social selling.
Trainer ProfilesPhua Hui Min, Lecturer
Hui Min specialises in the areas of retail and eCommerce. Her main experience is in digital marketing, where she can effectively make use of digital solutions with a good balance of data, creativity, and logics in accelerating commercial growth for consumer and e-commerce brands. Both a strategist and executor, Hui Min knows how to take an idea from a line in her notebook to launch the next innovative, digital first campaign.
Target audiences
1) Individuals interested to know more about social media
2) SMEs interested in marketing on social media
3) Aspiring entrepreneurs interested in learning how to build their brand and sell on social media