Event Branding and Social Media Marketing
About this course
Course objectives
This module provide participants with the skills and knowledge to develop an event branding campaign with a focus on using social media platforms to maximize attention based on the event planning process and the 5Cs of the social media strategy.
Course description
Learn the skills and knowledge to develop an event branding campaign using social media platforms to maximise reach based on the five "C"s of social media strategy: Categorise, Converse, Contribute, Connect and Convert.
Join us in this fun and interactive 1-day course which provides a realistic hands-on session to jumpstart your social media marketing journey for your event!
Trainer Profile
Mr Ian Teo, Lecturer
Mr Ian Teo brings over a decade of experience in event management, project leadership, and business development with leading global brands before joining Nanyang Polytechnic (NYP). His career highlights include directing the inaugural Purple Parade (2013), managing major events at Suntec Singapore such as the Singapore Motor Show and Singapore Airlines Product Launch, and overseeing VVIP hospitality for ONE Championship across Asia. He pioneered innovative concepts like SPROUT 2018 and many different immersive dining experiences. At NYP, Ian mentors learners through real-world projects and shares practical insights on event innovation, experiential marketing, and omni-channel strategies—combining strategic planning with creative execution.