Communicate your Innovation Story through Story Mapping
About this course
Course objectives
Understand the fundamental concepts of story mapping and its application in communicating innovation.Learn how to discover and articulate the tangible value of innovative products and services.Develop skills in using story mapping tools to create engaging and impactful narratives.Explore techniques for crafting customer or user-focused stories for proposals or pitches.Analyze case studies to apply theoretical knowledge to real-world scenarios.Enhance storytelling skills to effectively communicate innovation stories.Gain insights into the tools and technologies used to develop story maps.
Course description
This course provides participants with the skills and tools needed to effectively communicate their innovation stories through story mapping. Participants will learn how to discover tangible value in innovative products and services and create powerful customer or user-focused stories. The course covers the use of story mapping tools to create a pathway for crafting compelling narratives for proposals or pitches. Through practical exercises and real-world examples, participants will gain the skills needed to tell their company's or personal innovation story in a way that resonates with their audience.
Trainer Profile
Teo Lili, Senior Lecturer
Teo Lili is a dedicated Lecturer at Nanyang Polytechnic (NYP), where she brings extensive knowledge and experience to her students. With a strong background in business management and education, Lili has been instrumental in developing and delivering impactful educational programs. Lili is committed to continuous learning and professional development, as evidenced by her active participation in various initiatives and her dedication to improving the learning experience for her students. Her innovative approach to teaching and her ability to connect with students ensure that they are well-prepared for their future careers in business management and related fields.
Target audiences
Business Professionals, Marketing and Communication Specialists, entrepreneurs and start-up founders, product managers and developers, students and academics, as well as consultants and trainers.