Research & Insights for Trade Associations (Intermediate)
About this course
Course objectives
Through this course, learners will be equipped with the competencies to:1) Understand the various methods and techniques used in research, including primary and secondary research, quantitative and qualitative research, and online and offline research methods.2) Design and implement a research project, including develop research questions, select appropriate methods and sampling techniques, and analyse and interpret data to support trade association’s decision making3) Develop the ability to collect, analyse and interpret data using appropriate research analytical tools and software.4) Present research findings and recommendations to various stakeholders such as trade association members, policy makers and members of the public using appropriate data visualisation tools.
Course description
In today's digitalised business environment, market research methodologies have greatly evolved. Data is gathered in ever increasing quantity and variety. The skills to gather different types of data, making sense of it using appropriate tools, is becoming an invaluable competency for anyone. This course aims to equip learners with a practical knowledge of tools to use the appropriate research methodology to gather, analyse, and present data to present actionable insights to augment business decision making.