(SCTP) Certificate in Digital Marketing & Content Curation
About this course
Course objectives
A specially curated 6-month programme (comprising 12 short courses) to train and reskill learners to take on jobs in various professional industries and sectors which require digital marketing, content creation and analytics competencies.At the end of the programme, learners can take on new digital roles and support companies as they increase their digital marketing competencies using various techniques, digital campaigns in social media/engagement platforms.
Course description
Our (SCTP) Certificate in Digital Marketing & Content Curation offers the following 12 courses and you are required to complete the 12 courses within 6 months to attain the certification.This certification takes a total of 15 days.
The list of modules are as follow:
- Digital Marketing Strategy and Campaign Development - 2 days
- Data Visualisation for Digital Marketing - 1 day
- Digital Video Production - 2 days
- The Augmented Reality (AR) Advantage for Engaging Customers and Learners - 1 day
- Event Branding and Social Media Marketing - 1 day
- Business storytelling to connect with your online target audience - 1 day
- AI in Business Communication - 1 day
- Curating Digital Visual Content with Product Styling & Photography - 1 day
- Managing Change in the Age of Disruption - 1 day
- 1 Day Hands-On Pay Per Click Search Advertising - 1 day
- Crafting Your Digital Stories - 1 day
- Digital Marketing Analytics - 2 days
All lessons will be held face to face on NYP Campus, from 9am - 5pm.
Assignments also vary between individual and group assignments.
