Business Applications of Generative AI
About this course
Course objectives
Unlock the potential of Generative AI to enhance your digital fluency and reshape the way businesses create, communicate, and innovate. In this hands-on course, learners will build foundational and intermediate skills in prompt engineering, using cutting-edge tools to generate text, visuals, and video content that captivates and converts. With a strong emphasis on ethical use and real-world application, learners will discover how to streamline workflows, personalise content, and boost creativity in diverse digital environments. By the end of the course, learners will be competent in applying Generative AI for impactful communication, increased productivity, and future-ready career growth in the digital economy.
Course description
Through this course, learners will be equipped to: - Apply Generative AI tools to meet internal and external business requirements, enhancing stakeholder communication and operational efficiency. - Optimise business deliverables using prompt engineering techniques, including improving business writing, automating post-meeting follow-ups, and streamlining content generation. - Develop and refine project plans with improved accuracy, clarity, and speed by leveraging AI-assisted tools, enabling greater productivity and business innovation.
Trainer Profile
Kimberly Devan, Lecturer
Kimberly is a trainer and facilitator for AI Business Communications and Business Applications of Generative AI courses. She also lectures in Business Communication Innovation and other Communication modules at Nanyang Polytechnic's School of Business Management.
With over 13 years of marketing and technology (MarTech) experience across various industries, including social media network advertising, FinTech, and e-commerce fashion retail, she transitioned into academia to share her expertise.
Kimberly holds a bachelor's degree in Global Business and Marketing from Arizona State University and a Master's in Innovation from Singapore Management University (SMU). She has also earned an Advanced Certificate in Training and Assessment (ACTA) from the Institute of Adult Learning, complemented by certifications in Data Analytics, Robotic Process Automation (RPA), UI/UX, Computational Thinking and Coding, and Generative AI.
Target audiences
Working Professionals