Social & Influencer Marketing: Drive Conversions & Optimise Returns [Classroom Facilitated]
About this course
Course objectives
This course provides marketing and implementation teams with hands-on practice to execute their organization’s social and influencer marketing plans. Learners will develop comprehensive social media content strategies, create content calendars, and produce different types of content for major social media platforms. Through practical exercises, learners will also explore innovative marketing opportunities, engage with real-time customer insights, and establish positive industry relationships.
Course description
At the end of the course, learners will be able to:1. define the brand’s social and influencer marketing goals. 2. adapt a step-by-step plan to develop the brand’s content for integrated social media.3. create a content calendar for key social media platforms. 4. plan and produce creative assets that align with the brand’s social and influencer marketing goals.