Kickstart Conversation Commerce through WhatsApp Marketing Campaign [Classroom Facilitated, Practical Training, Asynchronous E-Learning]
About this course
Course objectives
This course is designed for business professionals seeking to enhance their e-commerce strategies using WhatsApp as a powerful social commerce tool. Participants will learn how to apply digitalisation to improve operational workflows and streamline processes, ensuring greater efficiency in their business practices. The course covers developing and executing e-commerce strategies aligned with organisational objectives, focusing on budget-friendly approaches and timely delivery.Learners will gain hands-on experience in creating customer-centric content across various platforms, such as blogs, videos, and social media, to attract and engage customers through different stages of the purchase funnel. Special emphasis is placed on WhatsApp marketing campaigns, offering practical insights into customer behaviour analysis and tailored communication that drives sales and increases customer engagement.Additionally, participants will explore how to leverage tools like WhatsApp and MiniChatPro to create effective inbound marketing campaigns, ensuring seamless customer interactions and meaningful business outcomes. With a focus on content creation, social media management, and inbound marketing strategies, this course equips learners with the skills to excel in the rapidly evolving digital commerce landscape.
Course description
By the end of this course, participants will be able to:1. create and implement effective WhatsApp-based marketing and sales strategies aligned with business goals.2. use customer data to segment audiences and tailor WhatsApp communication for improved engagement and conversion.3. produce compelling, customer-centric content tailored for WhatsApp and other social media platforms.4. integrate WhatsApp with inbound marketing strategies and automation tools like MiniChatPro to streamline customer interactions.5. design and execute WhatsApp campaigns that drive sales and enhance customer engagement throughout the purchase funnel.