Through our expertise in branding, marketing, and content strategy, SBCC empowers homegrown Small and Medium Enterprises (SMEs) to define brand positioning and gain their edge for long-term business impact. We partner with Mediacorp to support the growth and capability development of SMEs.
Craft and communicate your unique brand story. Set yourself apart with powerful messaging that drives real, lasting business impact.
Plus, tap on cost-effective funding support* to maximise your collaboration with SBCC.
Our Capabilities
Strategic Branding
We will co-develop your brand purpose, strengthening your brand identity, and sharpening your market positioning through hands-on workshops and mentorship training, helping you stand out and drive business growth.
Content Creation
We craft compelling brand stories and design impactful visuals that resonate with your target audience. From new brand launches to visual identity refreshes, we tailor your brand storytelling to drive deeper engagement.
Our Service Pillars
Research
Understand your customers and evolving trends to uncover insights, seize opportunities, and make informed decisions.
Consultancy
Co-develop tailored branding and marketing strategies with guided mentorship to drive clear business directions.
Training
Upskill your team with practical branding and marketing skills for today’s digital landscape.
Projects
Implement end-to-end branding and content projects that turn strategy into measurable business impact.
Our Partners
Clockwise from Left to Right: Slash (Brand Strategist), Cynthia (Brand Strategist), Jie Xin (Content Developer), Chris (Content Developer), Gina (Centre Director), Christopher (Manager)
Meet the Team
Proven Expertise in Strong Brand Strategies and Engaging Content
Combining analytical rigour and creative vision, we co-create brand strategies that grow your business from strength to strength and develop content strategies that drive measurable results.
Our multidisciplinary team brings together strategists and creative talents who collaborate closely with you to achieve the following:
- Brand Clarity to drive your key business decisions
- Robust In-House Capability Development for your business to scale
- Content strategies that deliver measurable results
As domain experts in strategic branding and content creation, our team empowers your business growth and supports your audience engagement.
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SBCC is a Centre of Excellence at Nanyang Polytechnic that collaborate with SMEs to build brand and content capabilities. We provide tailored support through research, training, consultancy, and content creation to help you define your brand strategy and drive sustainable business growth.
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SBCC is not an agency. We take an educational and capability-building approach by co-developing strategies with you, empowering your team with knowledge and tools to manage your brand confidently beyond the engagement. Think of us as your capability partner, not just a service provider.
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We work with SMEs from all sectors including F&B, retail, lifestyle, tech, and engineering. Whether you're a startup or an established business looking to strengthen your brand positioning or digital content strategy, our customised programmes are designed to meet your business stage and needs.
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Purpose-Driven branding, Reimagined Identity, Storytelling & Multichannel Experience (PRISM) is our flagship branding programme tailored for SMEs. It spans four key pillars: Research, Training, Consultancy, and Project Development. The programme equips you with strategic branding know-how, content planning skills, and applicable brand assets through a hands-on, guided journey.
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Simply book a consultation with our team. We will assess your needs, share more about the programmes, and determine how SBCC can best support your business goals. Slots are limited due to high demand, so early interest is encouraged.
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Yes, eligible SMEs can tap on government support schemes such as the Mentorship Support Grant for training and the Enterprise Innovation Scheme (EIS) for project-based components. These grants help reduce out-of-pocket costs while building your internal capabilities.
Contact us to find out more about eligibility and how to apply.
Frequently Asked Questions
Contact Us
180 Ang Mo Kio Ave 8, Singapore 569830, Block M Level 3 @M.303