Over 200,000 Professionals and Companies are Thriving in their Careers and Businesses from their Training with SIRS

The Singapore Institute of Retail Studies (SIRS) offers training solutions that encompass the critical key areas that are highly in-demand, supporting the drive towards the future of Retail excellence and digitalisation. At SIRS, our trainers are carefully curated to include industry practitioners who are not only of the highest calibre in their field of expertise that spans the depth and breadth of business, digital marketing, ecommerce, service and more, but who are also tuned in to the most current global and local trends across a broad spectrum of knowledge and skills.

Retail & Digital Certification Programmes
The learning pathway to getting ahead in your Career
Retail & Digital Mentorship Programmes
Drive the success of your Business with expert guidance
Social Commerce & Marketing
Thrive in the Social and Influencer spheres
Digital Marketing
Drive Your Business Growth and ROI
eCommerce
Get ahead on eMarketplaces: Amazon, eBay, Lazada, Qoo10, and Shopee. Gain comprehensive knowledge of key ecommerce strategies, eMarketplaces, and social commerce platforms. Develop a customer-focused and integrated approach, ensuring a sustainable and competitive edge. These courses empower individuals to navigate the dynamic ecommerce landscape and thrive in the online business realm.
Critical Core Skills
Improve your interpersonal communication, negotiation, rejection handling, and consensus building skills to navigate workplace dynamics effectively. Focused on stakeholder management and maintaining composure, these courses foster proficiency in crucial skills for professional excellence.
CUSTOMISED WORKPLACE SOLUTIONS
Customised Training Programmes, Consultancy & Mentorships
JOB OPPORTUNITIES
Find a job – build a meaningful Career

Testimonials - What People Say about Us

“SIRS is competent in developing future-ready talents with in-demand skills and digital transformation relevant knowledge for our staff...Despite the multiple challenges posted by pandemic, SIRS has conducted a series of e-learning courses that changes the traditional retail mindset of our rank-and-file staff to align to BHG Singapore’s digital transformation plan. SIRS will continue to be the strategic partner of BHG Singapore in the subsequent phases of our three year reinvention plan.”

“We recognised the need to have an online presence, but it was not generating sales and we did not know how to approach it. During my (WSQ Diploma in Retail Operations) training, I came to know about other e-commerce workshops available at SIRS, and I decided to send my sales staff for the courses for them to learn how to enhance our online business….This is a whole new universe for us and one that is opening up interesting opportunities.”

“The instructor was very enthusiastic and went beyond the course notes to help trainees start their businesses right away… The biggest benefit I got from the training was that I actually got my first sale from the item I listed that very day in class…The benefits from this programme have exceeded my expectation…I had never imagined that I could become one of the top sellers in Lazada.”

Our Top 10 Courses Taken by Learners

Start Your Business at No Cost Using Affiliate Marketing
Valued at $12 billion worldwide*, the affiliate marketing industry is growing immensely as more brands and individuals jump on the bandwagon. Globally, over 80% of brands use affiliate programmes* and the number is on the rise as it gains popularity with the introduction of new technologies, platforms, and trends. Affiliate marketing is the easiest and quickest way to start selling and earning at zero cost! When done right, an affiliate marketer can build a steady stream of income by promoting affiliates’ products and earning commissions. Strategise and develop efficacious affiliate marketing campaigns to start your own business or as a source of passive income in this two-day workshop.
Sell and Earn on TikTok
TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.
Mastering Selling Strategies on Amazon
Are you an aspiring global e-commerce seller eager to tap into the vast potential of the US market? If so, this exclusive workshop, developed in collaboration with Amazon, is tailor-made just for you. Combining theoretical knowledge with hands-on practice, you will be equipped with a comprehensive understanding of selling on Amazon.com and navigating the complexities of the US market. With direct support from the Amazon Global Selling team during the workshop, you will gain invaluable insights and practical skills, and be well-prepared to succeed in your cross-border e-commerce journey.
Alibaba Business School
The signing of the Training Cooperation Agreement between Alibaba Group’s Taobao Education (Previously known as Taobao University) and SIRS in Nov 2016 has brought about a suite of cutting edge programmes on digital excellence made available for the first time to Singapore retailers.
Digital Marketing to Drive Business Growth and ROI
Digital Marketing is the one of the essential drivers of businesses in today’s digital world. It is the key to unlocking a world of opportunities by connecting with prospects and customers and enabling you to build lasting relationships with them to ensure your business sustainability and growth.
Generate Leads for Free & Maximise Your Sales Conversions [Classroom]
Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.
WSQ Diploma in Retail (E-Commerce / Omni-Channel)
While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.
WSQ Specialist Diploma in Retail (Operations)
As technology advances, savvier consumers demand for more curated shopping experiences as they touch on multiple channels during their purchasing journey, triggering a new trend in the retail landscape. Retailers now need to embrace ‘New Retail’ - an integration of offline and online platforms by leveraging data technology to provide a more well-rounded retail experience.
SkillsFuture Career Transition Programme (SCTP)
The SkillsFuture Career Transition Programme (SCTP) is a train-and-place initiative by the SkillsFuture Singapore to support mid-career individuals in upskilling and reskilling themselves with industry-relevant skills and knowledge to boost their employability to take on new or enhanced job opportunities in the retail and new sectors. Trainees will receive advisory and employment facilitation by our team of qualified Career Advisors from SIRS at no cost.
Become a Successful YouTuber and Boost Your Earnings
Conduct a quick search online now, and you will find YouTube as the second-most popular platform for search engines and social media. There are 2.6 billion* active YouTube users who watch 1 billion* hours of videos daily, and 90%* of them say they discover new brands or products through the platform - it is no wonder that businesses and individuals are actively uploading 720,000* hours of video every day on YouTube to interact and engage with their community!

SIRS Partnerships

SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career  development.

SIRS Partnerships

SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career  development.

SIRS Partnerships

SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career  development.