Today’s workplace requires graduates who can communicate confidently in a variety of circumstances. In this module, learners will develop essential 21st century skills on how to present and write proficiently in various professional settings. This module aims to advance effective business presentation and writing skills through a mastery of core business message design principles necessary for fruitful communication in the workplace, adapted for varying communication purposes to different business audiences. Learners will develop the capability to use and practice audience-centred persuasive and professional language in presentations and writing including for new and social media environments. In addition, learners will learn digital information skills to conduct business research and effective oral communication principles to translate key messages and findings in business documents into clear presentations.
In a world that is becoming more volatile, uncertain, complex and ambiguous, employers value graduates who can independently innovate and develop solutions that meet the needs of its users. In this module, learners will acquire the knowledge and skills to effectively create and refine human-centric solutions. There will be opportunities to practise and experience the key stages of Design Thinking, such as problem-identification, need-finding, idea-generation and prototyping, as learners apply the various tools and testing methods through collaborative learning.
In today’s volatile and dynamic business environment, one thing that remains relevant and essential is the fundamental skills of management. In this module, learners will acquire people management skills to become effective and efficient managers. This module introduces the essential theories of management as well as individual, group and organisational behaviour and their applications at the workplace. Learners will learn topics like the managerial functions of planning, organising, co-ordinating, leading and controlling. Learners will also be introduced to areas such as personality, attitudes and perceptions, decision-making and motivation, team building, organisational structure and design.
In today’s dynamic business environment, individuals and businesses need to maximise the use of scarce resources to achieve optimal results. In this module, learners will be equipped with the knowledge on how individuals and firms make decisions about consumption and production and the role of government in influencing these decisions. Specifically, the learners will be taught microeconomic principles and concepts on scarcity, choice and opportunity costs; theories of demand and supply; production and cost theories and theories on market structures.
In today’s business environment, employers are looking for graduates who have good understanding of accounting principles and practices to properly account for business transactions and assess business’ performances. In this module, learners will be introduced to the accounting concepts and principles that guide the recording of business transactions and preparation of financial statements. Learners will also learn how to classify and present various types of assets in the Statement of Financial Position and understand the internal controls for safeguarding the assets. This will enable learners to interpret financial statements and have insights into business’ performances.
Marketing practices are continually refined in all industries to build strong brands and achieve profitable customer relationships. In this module, learners will acquire fundamental marketing concepts and techniques to develop value-driven market offerings. There will be opportunities to conduct market research, glean market insights and make the best possible tactical and strategic decisions for brands based on the company’s business objectives. Learners will also design a customer-driven marketing plan for a product launch by applying the Marketing Mix (Product, Price, Place and Promotions) strategies.
