Oral Communication In Business [30 hours]
This module introduces the visual, vocal and verbal elements of oral communication. Students are taught how to deliver speeches and presentations based on current affairs and scenarios set in a business context.
Effective Business Writing Skills [30 hours]
This module aims to equip students with the skills needed to write effectively in a business context. Coverage includes the basic principles of effective business writing, the strategies for writing routine, bad news and persuasive messages in e-mail or letters, as well as writing a business proposal. Students are also taught the appropriate use of the English Language, with emphasis on grammar, syntax and structure.
Word Processing & IT Presentation [30 hours]
This module provides students with the ability to utilise word processing and presentation software tools for business purposes. Students will have an opportunity for hands-on practice using these tools in realistic business cases.
Spreadsheet Applications [30 hours]
This module provides students with the ability to utilise spreadsheet application for business decision making. Students will have a better understanding and hands-on practice of using spreadsheet tools to solve realistic business scenarios through projects and cases.
Business Statistics [30 hours]
This module provides students with a basic understanding of statistical concepts that are useful and relevant for business applications and decision-making. Students will be equipped with knowledge on data presentation, sampling, testing and interpretation of data to identify issues and trends for business improvement. Topics include descriptive statistics, probability, discrete and continuous distributions, statistical estimation, and regression & correlation analysis.
Data Visualisation For Business [30 hours]
This module provides students with the fundamental concepts of business analytics to gain business insights through effective analyses and provide competitive solutions for business decision making. Students will learn data organisation, spreadsheet development and visualisation tools for business functions such as report generation and data automation to aid in business decision making.
Principles Of Management [30 hours]
This module provides students with the skills to become effective and efficient managers. It introduces students to the essential theories of management and their applications at the workplace. Topics include roles of managers as well as the managerial functions of planning, organising, co-ordinating, leading, influencing and controlling.
Organisational Behaviour [45 hours]
This module provides students with the understanding of individual, group and organisational behaviour and their impact on organisational effectiveness. Students will be introduced to areas such as personality, attitudes and perceptions, conflict management and organisational culture.
Principles Of Marketing [45 hours]
This module provides students with an understanding of the fundamental principles and concepts of marketing. Topics include marketing philosophies, differences between consumer and business markets, marketing mix strategies, basic market research skills for analysing market opportunities and the concept of marketing through electronic media.
Microeconomics [30 hours]
This module provides students with a fundamental understanding of microeconomics principles and concepts. Students are taught to analyse and apply these concepts to business decision-making. Topics include theory of supply and demand, theory of the firm and production, and market structures.
Macroeconomics [30 hours]
This module provides students with a fundamental understanding of the economic environment and teaches them to analyse and evaluate current economic issues and policies. Topics taught include the theory of national income, monetary and fiscal policies, inflation and international trade.
Hospitality Sales & Distribution [30 hours]
This module provides students with knowledge on the techniques and tools used in selling hospitality products. It covers the concept of the sales triangle opportunities and helps students understand sales techniques that are adopted by hospitality professionals, from prospecting and negotiating to closing the deal. Key account management and business development will be covered. Students will also learn about the distribution channels employed and understand their different structures and business models. Use of social media marketing channels will also be introduced.
Food And Beverage Operations [45 hours]
This module provides students with a broad understanding of F&B operations in a hotel environment, including cost management, purchasing and inventory control. Students will learn the importance of using purchasing criteria in the purchase of foods, beverages, operating supplies, services, and equipment for use in hotel F&B operations.
Essentials Of Hotel Operations [45 hours]
This module allows students to conduct an in-depth study of the room divisions in hotels. The primary focus is the operations of the front office, reservations, concierge and housekeeping departments. Students will learn the various hotel operations and practise this intensively through simulations of front office and housekeeping activities. They will also be taught how other hotel departments relate to the rooms division and how they operate in tandem to enhance the overall guest experience.
Hospitality Project [60 hours]
Participants will identify a hotel company and define an operation issue in either Food & Beverage (F&B) or Rooms Division areas. They are required to apply concepts learnt so as to recommend innovative solutions to address these challenges. Participants are expected to integrate the lessons learnt during the programme with their own work experience as much as possible.
Destination And Attractions Management [45 hours]
This module provides students with a basic understanding of destination and attractions management. Students will be introduced to the business of theme parks and attractions, operating systems and processes unique to the attractions industry. They will develop an understanding of the design rationale of attractions and essential operational departments like entry operations, attraction services, wardrobe operations, communications, as well as supporting services like technical and maintenance operations.
Digital Marketing [45 hours]
This module provides students with an overview of the key concepts of digital marketing and how they can promote their organisation’s products and services via digital channels/devices such as smartphones and tablets. Students will also learn how to develop a strategic digital marketing campaign that can be integrated into their organisation’s total marketing communications plan.
Customer Experience Management & Design [30 hours]
This module is specially designed to equip students with an understanding of the importance of creating the right organisational culture, mind-sets and processes, for transformation of customer experience across different types of interactions. Using design thinking and an omnichannel approach, students will learn how to design customer interactions that drive customer satisfaction. They will also be introduced to customer journey mapping and tailored satisfaction metrics to increase loyalty and advocacy.
Tourism Project [60 hours]
Participants will identify a tourism company and define a project scope targeted at key customer experience challenges. They are required to apply digital marketing and customer experience management and design concepts so as to recommend innovative solutions to address these challenges. Participants are expected to integrate the lessons learnt during the programme with their own work experience as much as possible.
Essentials Of MICE Management [30 hours]
This module enables students to learn about the types of business events that comprise the meetings, incentives, conventions and exhibitions business (MICE) industry, an integral component of the tourism industry. Students will understand the terms and references used, as well as the roles played by professional meeting planners and exhibition organisers. They will also learn about the value chain for MICE, from concept development, budget components, MICE business partners contract details, to operational and managerial requirements for staging events, as well as the trends and challenges faced by the industry.
Managing Conferences, Meetings & Incentives [45 hours]
This module provides students with knowledge in planning, organising and staging tourism-related business events such as corporate meetings, government/ NGO led forums, incentive trips and company functions. At the planning stage, concept development, budgeting, sourcing and negotiation will be taught, while the implementation stage will focus on operational procedures such as service provider liaison, obtaining clearances from relevant authorities and contingency measures. Students will also learn about the roles and responsibilities of destination management companies and corporate meeting planners, and apply their innovation and creativity in organising and staging corporate events and incentive trips.
Exhibition Management [45 hours]
This module provides insight into the key aspects of exhibition project management and operations. Students will acquire the essentials of project management scheduling, budgeting, request for proposals (RFPs), and sales and marketing of exhibition at the planning phase. At the operational level, students will be equipped with the knowledge and skills required before, during, and after the exhibition. These include developing the floor plan; managing exhibitors, visitors, facility and service providers; assessing risk; and developing on-site crisis management. Students will also learn the importance of conducting post-exhibition evaluation, as well as the general practices and trends in the exhibition industry.
MICE Project [60 hours]
Participants will be required to develop a MICE event covering the entire value chain of creative concept, marketing plan, budget and operational plan. Participants are expected to integrate the lessons learnt during the programme with their own work experience as much as possible.