Diploma-Plus Programmes

The Creative Writing module will guide the student through the intricacies and craft of writing creatively for the various mediums applicable in today’s fast-changing Media Industry. The student will familiarize himself with the techniques and specialist skills used in creating an engaging concept/story with suitable styles, structure, substance and principles in writing, for the art of Visual Communication.

This module will enable students to have strong foundation in being entrepreneurs of creative industry with the focus in Integrated Media. They will learn about business set up and to develop business strategies. In addition, they will acquire knowledge to manage the business, to create design proposal and to explore the development of various Integrated Media platforms, such as print, film, television, smartphones, augmentative reality (AR) and the Internet. Students will understand how to leverage on the strength and to navigate around the weakness of the media to be effective designers, content creators and entrepreneurs of Singapore Media Industry. The module will also explore the impact of the Integrated Media on society and its future trends.

This module aims to familiarise students with film aesthetics and explore the historical development of cinema and its influences on the other cinematic arts. The module takes a two-pronged approach to the study of Film – “aesthetics” will examine the various means in which audio-visual works such as films construct their meanings, and “histories” will chart the history of production, key film movements and their characteristics, how techniques and technology have affected film, and the changing means of consumption of audio-visual texts. By guiding students to appreciate film as a legitimate art form, they will be able to leverage upon this knowledge to become more effective designers and content creators. They will be introduced to various institutions beyond Hollywood.