Integrated Project for ONG&ONG
In March 2016, SDN signed an agreement with ONG&ONG Group of Companies at the Graduation Show. NYP's senior management, industry guests, parents and students witnessed the signing of the agreement, which will see a generous sponsorship from ONG&ONG to support the development of design concepts to market ready products. The collaboration is the first for ONG&ONG with an institution, and will complement SDN's training process by exposing its students to real commercial products' development cycle.
Teams comprising of students from both Industrial Design and Visual Communication Diplomas were formed to work on integrated projects with the theme “Millennials”. After a series of Critique Sessions, one project was selected out of 25 submissions. Titled Zero, which symbolises infinite possibilities, the project was the brain-child of the then two students from the Diploma in Industrial Design and two students from the Diploma in Visual Communication. Based on the theme, the team designed a customisable bag with different compartments and style that caters to the different needs of the Millennials.
Under the supervision and guidance of 3 lecturers from Industrial Design, one of the students, now a graduate, Wayne Quek, worked on the prototype. On the 7 July, he presented the prototypes to Director for Learning & Development, ONG&ONG Group, Mr Liang Lit How.
The prototype will be showcased in a series of focus groups with the end-users. Target to launch before the year end festive season, you may soon find Zero bags in stores and on e-commence channels!