Creating an Engaging Visual Experience for Robinsons

Our Diploma in Visual Communication Year 2 students had an exciting time working on a visual experience project with the major retailer, Robinsons. They put their creative caps on to deliver a major task of designing a 5-storey wall installation for the Robinsons Flagship Store. The main objective of the project is to make this wall installation as engaging as possible.

Five shortlisted groups amongst the 75 students who participated got the opportunity to present their final infographic conceptual proposals to Ms Ivy Teo, General Manager and Ms Elizabeth Kwan, Head of Visual Merchandising from Robinsons.

The selected design proposal was implemented immediately, and the wall installation can now be seen stretching vertically over 5-storeys in Robinsons flagship store at Heerens, Orchard Road.