Sustainability Design 2018 - Gold
School of Interactive & Digital Media


Interaction Design students came in 1st in the Sustainability Design 2018 Competition!

SIDM's team of Interaction Design students snagged first place in a design competition for Wildlife Reserves Singapore (WRS)'s Go Green for Wildlife initiative.

In its third edition, this year's theme is "Fight the Deadliest Monster" focusing on combating the deadly plastic waste monster by reducing single-use plastic waste. The Interaction Design team of four second year students (Gwyneth Yeo, Derek Liew, Syed Ameer Shah Bin Syed Omar and Tan Pei Shi) - joined the Sustainability Design Competition as part of WRS' youth engagement for Go Green for Wildlife.

Participants proposed innovative ways to re-think the rampant use of disposable take-away containers in Singapore and our students came up with Turtlery!

Turtlery is a food delivery service that incentivises users to opt out of single-use packaging by offering heavy discounts and donations. 

Applying their User Experience training, the students examined User Journeys and came up with problem statements and design solutions which culimnated in their winning mobile application. 

The winning solutions were judged on their originality, creativity, innovative, practicability, functionality and the possibility of realization.

And out of 30 entries ranging from creative physical products to out-of-the-box advocacy campaigns and processes, they topped the competition!

The Team received $2,000 cash and an Exclusive Behind-the-Scenes Singapore Zoo Experience!